SUSTAINABLE TOURISM DEVELOPMENT IN THE BACKWATERS OF SOUTH KERALA, INDIA: THE LOCAL GOVERNMENT PERSPECTIVE

Abstract

Improper waste management continues to be a major challenge in the backwater destinations of South Kerala, India and the local government has been identified as a key player having a strong influence on sustainable tourism development initiatives in the destination. The study examines the major obstacles encountered while implementing sustainable tourism development practices in the backwater destinations of South Kerala, India. Qualitative data collected with the support of semi-structured interviews with top government officials of the Tourism Industry is used for the study. The findings from the study show that improper waste management affects sustainable tourism development in the backwater destinations, and that community involvement and community support are pre-requisites for implementing solid waste management practices in the backwater destinations of the state. The study also enlightens the roles of various stakeholders in waste management so as to develop a strong perspective of sustainable tourism development in the region.

Keywords

• sustainable tourism
• sustainable tourism development
• backwater tourism
• waste management
• community support
• community involvement
• perception