The relationship among reputation, inter-organizational trust and alliance performance

Abstract

The article deals with an investigation of the relationship between reputation of the invoicing central office, trust in it, and performance of the retail alliance. Using data obtained in a questionnaire survey in 259 organizations, which are members of alliances, we found the relationship between reputation and alliance performance, mediated by the trust. Also, the statistically significant positive relationship between reputation of the invoicing central office and trust in it and the statistically significant positive relationship between trust and alliance performance were confirmed. The structural equation modelling technique was used in the calculations. The calculated model fit indices (CFI, NNFI) with values over 0.9 demonstrate a very good quality of the model.

Keywords

• reputation
• trust
• alliance performance
• retail alliance
• structural equation modeling