Argumentation et prise de position en ligne : analyse des commentaires Facebook autour de la polémique « hijab de running »

Abstract

This article looks at a polemic that erupted in 2019 on the social networking site Facebook around the "hijab de running", a sports hijab that the French company Decathlon wanted to market in France. In this context, we are paying particular attention to the discourses produced by supporters of the sale of this hijab as they circulated on Facebook in the comments space. By placing our research at the crossroads of several disciplines - discourse analysis, digital discourse analysis and lexical semantics - we intend to give an account of what is at stake in these discourses. To do this, we studied the argumentative strategies used in the online debate. The analysis revealed the mobilisation of two main strategies with the aim of building a case to legitimise sales on French soil on the one hand, and to denounce the attitude of opponents on the other.

Keywords

• argumentation
• Facebook
• comments
• Polemic
• hijab