Management Science Letters (Jun 2020)

The role of geo-cultural product attractiveness and acculturative aesthetic attractiveness in enhancing the relationship between innovation and SMEs marketing performance

  • Abdul Razak Munir,,
  • Gunawan Bata Ilyas,
  • Jumidah Maming ,
  • Nuraeni Kadir

DOI
https://doi.org/10.5267/j.msl.2020.5.036

Abstract

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Keywords