Data to model the influence of CSR on consumer behaviors: A process approach

Abstract

The aim of this research is to present inferential statistical data on the influence of Corporate Social Responsibility (CSR) perceptions on consumer advocacy behaviors, and to consider when and how that relationship occurs. Data was provided by 252 customers of a food company located in Spain. Structural equation modeling was used to analyze the psychometric proprieties of the measurement scales and to test the proposed direct hypotheses; conditional process analysis was used to test the proposed mediation hypothesis. The data indicate that CSR practices positively influence consumer advocacy behaviors through consumer admiration – the higher the integrity, the stronger the effect. This article provides data related to “Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues” [1]. Keywords: Corporate social responsibility (CSR), Consumer behavior, Process procedure