Annals of Tourism Research Empirical Insights (May 2022)
Estimating cultural heritage sites effect on food and accommodations with synthetic controls
Abstract
The United Nations Educational, Scientific and Cultural Organization (UNESCO) has developed a list of over 1000 cultural and world heritage sites. We seek to estimate a casual impact on food and accommodations industries that two of these sites influence for their surrounding region. This paper is the first to apply a synthetic control framework to two cultural heritage sites; Poverty Point and the San Antonio Missions. Using food and accommodations data from the Bureau of Labor Statistics from 2008 to 2020, we find a statistically significant positive effect from the accreditation of Poverty Point on tourism establishments in West Carroll Parish, but no similarly significant effect from the San Antonio Missions.