METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY

Abstract

The article presents the necessity of off-line conversions tracking as well as its impact on company’s marketing strategy and the return of investments (ROI). Several methods of off-line conversions tracking are described together with their abilities and relevance. It is shown that the off-line conversions are the very important factor and only on-line methods of tracking such conversions are not enough.

Keywords

• off-line conversion
• return of investment
• advertising
• marketing strategy