Development of Marina Services in the Context of Sustainable Water and Coastal Tourism

Abstract

The popularity of water and coastal tourism is steadily increasing. Marinas, an essential part of water tourism activity, are complex organizations with heterogeneous business structures with numerous suppliers of various tourist services. The purpose of this research was to determine the components of marina services that are relevant for visitors of the marina in the context of sustainable water and coastal tourism. The study’s preliminary results show that the orientation towards sustainable tourism significantly influences the behavior of visitors. Consumers of marina services would like the marinas to offer more services: not only boatyard facilities, but also catering, accommodation services, safe infrastructure for children, additional entertainment, and public events.

Keywords

• marina services
• sustainable tourism
• water tourism
• marine tourism