Fashion and Personal Expression of Individuality in the Comtemporary Consumer Society

Santalka: Filosofija, Komunikacija. 2015;23(1):22-34 DOI 10.3846/cpc.2015.197


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Journal Title: Santalka: Filosofija, Komunikacija

ISSN: 2029-6320 (Print); 2029-6339 (Online)

Publisher: Vilnius Gediminas Technical University

Society/Institution: Vilnius Gediminas Technical University

LCC Subject Category: Language and Literature: Philology. Linguistics: Communication. Mass media | Philosophy. Psychology. Religion: Philosophy (General)

Country of publisher: Lithuania

Language of fulltext: English, Lithuanian

Full-text formats available: PDF



Ieva Valivonytė (Vilnius Gediminas Technical University)


Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 20 weeks


Abstract | Full Text

The article deals with the concept of creative industries, fashion and its prevalence among consumer society. It analyzes the evolution of consumer culture and its relationship with fashion as well as fashion and style concept of value. The article represents theorist’s insight and reflection on the consumer society and the search for individuality in vogue. Also it reviews the role of fashion in the consumer society as diverse and complex phenomenon, which with the certain character and non-verbal language communicates about some of their values and their impact on the user and groups.