The Methodical Aspects of the Formation of the Anti-Crisis Strategy of Metallurgical Enterprises

Abstract

The article examines the current state and trends in the development of the metallurgical industry of Ukraine during the wartime. The structure of import-export operations of the metallurgical industry is studied. The behavior of key countries – players in the world market of metallurgical products is analyzed. The theoretical basis of the study was the scientific developments of Ukrainian and foreign scientists, whose works allowed to systematize and propose the structure of procedures, approaches, mechanisms, and an algorithm for developing an anti-crisis strategy for metallurgical enterprises. By means of systematization, the authors propose a number of stages in the development of an anti-crisis strategy, namely: analysis of internal factors; analysis of external factors; formation of an anti-crisis strategy; implementation and control. The factors for the formation of the anti-crisis strategy are determined, which include six groups, while each of the groups is divided into additional elements. Taking into account these factors ensures the adaptability of the enterprise to modern external and internal challenges and ensures its sustainable growth. It is proposed to use the mechanism for developing an anti-crisis strategy, which consists of eight blocks, reflecting the directions of proactive activity to study and overcome crisis phenomena that arise both inside and outside the enterprise. The aspects of developing an anti-crisis strategy for metallurgical enterprises have been systematized and updated, forming the basis of an adaptive mechanism, thanks to which the enterprise will be able to maintain a positive performance of its main activity and respond in a timely manner to changes and challenges, and most importantly – to take preventive measures to avoid such circumstances and build its own activities on the principle of prevention. This study will be useful for theorists and practitioners of crisis planning, management and control, development of strategies and behavior of enterprises in a changing environment.

Keywords

• strategy
• crisis
• crisis management
• production enterprise
• risks
• development