Bìznes Inform (May 2020)
Management of Investment Support for the Development of Tourism and Hotel Business Enterprises at the Regional Level
Abstract
The article explores the problematics of investing in the tourism industry at the regional level. The need and relevance of the research is determined by the insufficient development of theoretical and methodological aspects of the activation of investment processes, especially in the sphere of investment projects at the sectoral level. The article is aimed at researching methodical and practical approaches to the investment support for the region’s tourism industry, as well as developing directions for its activation. The need to form a new investment model in light of the modernization of Ukraine’s economy is proved. The basic conceptual principles of investing in tourism are developed: systemacity, alternativeness, investment culture, complexity, adaptability, and accounting for risk. Methodological principles of stimulating the investment provision of the tourism industry are proposed and a number of factors is defined, which have both a stimulating and a disstimulating effect on the investment attractiveness of tourism and hotel sphere. On the base of the research results, successive stages of the economic approach to activation of investment resources in the region are allocated and the instrumentarium to increase the efficiency of investment in tourism and hospitality is defined. Investment monitoring is the main instrument of investment controlling, namely: providing the information-methodological support for coordination and assistance to the investment planning systems, monitoring of implementation of investment activity and its information transparency. Upon the results of the research is determined that the introduction into practice of regional and industry management of investment monitoring will help to improve the efficiency of investment processes in tourism and hotel business, which will allow to activate the development of the specified industries at the regional and national levels.
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