UMA PERSPECTIVA EDUCOMUNICATIVA ACERCA DA PUBLICIDADE DA MARCA NATURA

Abstract

This article analyzes the institutional video advertising campaign "Every relationship is a gift" Natura brand, focusing on analytical and reflective perspectives in educational contexts, archetypal and semiotic. This multidisciplinary approach reveals itself as an important tool of analysis of the media text in order to extract implicit and explicit messages that contribute to the social, cultural and human development in education.

Keywords

• education
• archetypes
• semiotics
• Natura