The Legal Protection of Contemporary National Film Markets and the Role of Television in the Development of Film Productions in Italy and Brazil

Abstract

This article provides a general overview of two cinematographic markets, Italian and Brazilian, and discusses how in both cases a a legal protection system has been established for their regional audiovisual network. The local broadcasters are obliged to finance local productions or even buy local contents and insert them properly in their transmissions. A protective system has defended regional media, by means of law local producers, and thus increased the number of films available for audience, expanding their media structure while maintaining a quality in their content. This would not be possible without the support of television networks and streaming services. Between a combative stance and a profile based on lamentation there are many possibilities to be chosen by artists and producers that can be a prolific path for both whether for experimental and avantgarde filmmakers or for those truly focused on commercial pieces. The development of the laws regarding cultural production especially cinema and TV can put them in a complementary self-fostering field.

Keywords

• italian audiovisual industry
• brazilian audiovisual industry
• cultural policy
• broadcasting
• public funding for tv and film