Strategic Management Model for Mipymes el Pasaje Artesanal Azuayo

Abstract

Strategic management is currently one of the most effective business development tools for the management of companies and institutions, both public and private. This research proposes precisely the design of a strategic management model for the Provincial Government of Azuay in its project called “Pasaje Artesanal Azuayo” that allows to improve its income that has been affected by the lack of diffusion, innovation of the products, creation of added value, among others. The research used a mixed approach to sequential exploratory design (DEXPLOS), that is to say quantitative and qualitative, which allowed establishing the need to make agreements with public and private organizations that allow the income of the more than 50 artisans that make up the project productive.

Keywords

• modelo
• gestión
• estrategia
• ingresos
• innovación.