Napis (Dec 2023)
Urlop w PRL-u: multimodalna analiza dyskursu polskich widokówek z okresu 1945–1989
Abstract
The article aims to present the results of a verbal and visual analysis of postcards sent in the Polish People’s Republic in the years 1945–1989. The study involved several hundred postcards sent from various locations at home and abroad. Using multimodal methodology of critical analysis of discourse, a study of the content of the postcards was carried out, pointing to the functions of text and image in the communications made using this medium. This work proves the occurrence of numerous links between the visual and textual layers of postcards. The discussion presented also leads to the conclusion that, alongside their primary phatic and informative function, postcards sent from travels also promoted the universally approved forms of leisure, encouraged visiting specific sites, strengthened national pride, as well as displayed the achievements of the Polish People’s Republic, presenting it as a modern and continually developing country.
