Application of qualitative research in management (why, when and how)

Abstract

Qualitative research has been increasingly used in all sciences. In this paper we will discussabout the applications of qualitative research methods in management sciences. The differencesbetween quantitative and qualitative researches will be clarified and the statistical methods whichare suitable for such researches will be explored.

Keywords

• applications
• qualitative
• quantitative
• management studies
• statistical methods.