In the article the problem of identity formation as a value in the discourse of social and philosophical thought, which distinguishes its source, the process of the development and the results that have been achieved under the general philosophical theories (from Antiquity to the Renaissance). The problem of human beings for the first time in European philosophy is relevant to the Sophists. In theoretical terms it is a self-forming behavior, which is not possible without creating a «private circuit» and, consequently, a new vision of reality, which includes two elements - the individual vision of the world and feeling microcosm. However, the opposition formed: internal and external (I and the world, I and others). Plans and designs of medieval personality Aurelius Augustine highlights show (reveal) at the same time of its formation (transformation from «Old» in the «new») and existence. Philosophical theories of personality Aurelius Augustine, Thomas Aquinas, Pico della Mirandolay and others the ideological basis for the Great Western Civilization Modern (A. I. Neklesa), European personalistic, anthropocentric tradition that drove an absolute identity, perceived it as a sanctuary.