Final Purchasers’ Cooperation with Offerors in Online and Offline Environments

Abstract

The aim of this study is to determine final purchasers’ preferred environment of cooperation with offerors. The study also sought to determine the significance of this environment in relation to (1) advantages perceived in online and offline environments as places for this cooperation and (2) the type of services final purchasers would like to co-create.

Keywords

• final purchaser
• offeror
• cooperation
• online environment
• offline environment
• nabywca finalny
• oferent
• współpraca
• środowisko online
• środowisko offline
• m3