Production portfolio analysis of companies form the field of forestry: Case study

Abstract

In the paper, through a case study of a company from the field of forestry, an analysis of the product portfolio was carried out and the position of each product was defined within the BCG (growth/share) matrix. As well as that, based on the conducted SWOT analysis, the company’s strengths, and weaknesses, as well as opportunities and threats from the envi­ronment, were identified. The goal of the paper is to identify the best way to use financial resources and define the need to introduce new products, in order to assess the potential and market opportunities of the company “Gradina Sistem” d.o.o. from Temerin. The purpose of the work is to define directions for (re)directing financial resources towards more sustainable and profitable ones based on the established positions of individual products. The subject of the research is the company “Gradina Sistem” d.o.o. from Temerin, its current business system and production portfolio, which is mostly focused on: wooden flooring, pallets and crates made of poplar.

Keywords

• bcg
• swot
• company
• forestry
• south bačka district