Features of Virtualization of Modern Public Policy in Russia

Abstract

This article discusses the features of modern political communication and the problem of virtualization of today's public policy. The paper analyzes the brands as tools of mass political communication in the information space. In the given article is also considered specific political branding in modern Russia on the eve of the elections 2011-2012.

Keywords

• виртуализация публичной политики
• политический бренд
• симулякр
• политическая коммуникация
• информационные технологии
• российская политика