THE ATTRACTIVITY AND VISIBILITY OF THE RUGBY WORLD CHAMIONSHIP FROM ENGLAND – 2015

Abstract

The Rugby World Championship is the most important competition between the rugby national teams. The competition is organized in the cup system and is divided into the preliminary phase (qualification) tournament. This research refers to the attractiveness of the tournament among the "consumers" of sport performances. The purpose of this research is to see how the group included in the research perceives the Rugby World Championship from England, the national rugby team's participation in this tournament, the marketing and the media involvement in this world championship. The research objectives are: to find out the opinion regarding the attractiveness of the Rugby World Championship from England; to find out the opinion regarding the fact that Digi Sport is the TV channel which broadcasts the final matches of the Rugby World Championship from England; to identify connections (positive, negative) between the Romanian team qualification for the World Championship 2015 and the attractiveness degree of the Rugby World Championship final; to find out the opinion regarding the most famous trading partners (sponsors) of the World Championship from England 2015. In order to achieve these goals, we applied a questionnaire on a group made up of students from “AL. I. Cuza “University, Iasi.

Keywords

• marketing
• sponsors
• TV
• sport performances “consumers”
• sport performnace
• “consumers”