Can Your Smartphone Make You a Tourist? Mine Does: Understanding the Consumer’s Adoption Mechanism for Mobile Payment System

Abstract

Payment through mobile phones is a vital breakthrough in the arena of online businesses and e-commerce. The purpose of this study was to investigate the determinants, enablers, and barriers involved in the success or failure of the mobile payment system (MPS) for the travel industry. The study employs the constructs operationalized from coping theory, unified theory of acceptance and use of technology (UTAUT 2), and innovation resistance theory (IRT). The data has been collected from the 378 travelers who have used MPS for travel bookings for the first time. The customers of various travel agencies have been approached using an online questionnaire. Data has been analyzed using Statistical Package for Social Sciences (SPSS) and Analysis of Moment Structures (AMOS) version 26. The analysis revealed several interesting findings. All of the direct hypotheses for coping theory constructs were accepted except for the mediating role of satisfaction. However, the factors of UTAUT 2 and IRT revealed very thought-provoking findings, questioning various obvious perceptions. The findings of the study can be used by the media agencies, hotels, and travel and tourism departments of the governments, especially in the context of developing nations.