The Media and the Production of the Other

Abstract

In this text, the author deals with the strategies of satellite media in search of a certain audience and influence. Language, the referent which is chosen for the construction of identity, and political and/or professional strategy are essential pillars in the activity andrepresentation of these media. The different strategies of the media combine these elements for understanding the other, providing an image of themselves and counteracting that which the other offers in different ways.

Keywords

• medias
• Western world
• culture
• arabs
• cultural identity
• information networks