Bìznes Inform (Aug 2023)
Growth Strategies for Transport Enterprises of Ukraine in the Conditions of European Integration and War
Abstract
The current situation requires transport companies to simultaneously take into account two factors when making decision in regard of development strategies: firstly, functioning in wartime conditions and receiving large losses due to destruction, secondly, the need for accelerated integration into the EU economic space. Resistance to aggression and the post-war restoration of the transport system of Ukraine require the development of new strategies for the functioning and development of transport enterprises. The presented study is aimed at substantiating priority strategic goals for transport companies, taking into account the European Strategy for sustainable and smart mobility and the state of the transport industry of Ukraine in wartime conditions. As a result of the statistical analysis of empirical data, the current economic state of the transport industry of Ukraine was characterized, its main trends and problems were highlighted, the key document of European transport policy – the Strategy of sustainable and smart mobility was analyzed, specific changes in the European transport system on the way to smart and sustainable development were systematized, and priority strategic goals for Ukrainian transport companies that should be taken into account when choosing a development strategy were substantiated. In particular, the author identifies eight strategic goals, among which are: strengthening the processes of digitalization and greening in the organization and management of transportation; ensuring the availability of transport; implementing social tasks; strengthening multimodal and integration approaches; developing smart technologies, etc. Prospects for further research in this direction are the development and testing of the methodology for selecting the optimal development strategy based on the established priority goals, the substantiation of the portfolio of development strategies for transport enterprises of Ukraine, taking into account the deepening of European integration and war.
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