E-sports marketing as an Integral Part of Virtual Development of Modern Society

Abstract

The article identifies the features of the development of marketing in e-sports as an integral part of modern virtual reality. As e-sports is an activity that attracts millions of viewers around the world, its development involves the involvement of sponsors and donors for its development. That is why marketing is a special tool that can promote endemic and non-endemic goods and services in this sport. The study aims to determine the special importance of e-sports for the promotion and sale of goods and services advertised on virtual sports grounds. The article uses methods of analysis and synthesis, scientific observation and generalization, forecasting, and systematization. The study found that e-sports is a unique platform for the presentation of new products and services, which attracts a loyal audience and directs the latest interactive development of modern marketing.

Keywords

• e-sports marketing
• endemic goods
• non-endemic goods
• streaming
• audience engagement.