A CASE STUDY OF CONSUMERS ON THE USE OF INNOVATIVE COSMETIC PRODUCTS OF THERAPEUTIC AND PREVENTIVE ACTION

Abstract

Results of the conducted sociological survey in the form of the correspondence questioning devoted to research of consumer preferences of the liposomalny cosmetic production holding patents of the Russian Federation for the invention are given in article. In total 267 questionnaires from of Moscow, St.-Petersburg and the cities of North Caucasus region are received. The received results can be useful to specialists of pharmaceutical branch.

Keywords

• экономика
• фармация
• потребительские предпочтения
• фармацевтический рынок
• липосомальная косметическая продукция
• economics
• pharmacy
• consumer preferences
• the pharmaceutical market
• liposomal cosmetic products