Organizacija (Aug 2016)

Business Model Innovation: Insights from a Multiple Case Study of Slovenian SMEs

  • Marolt Marjeta,
  • Lenart Gregor,
  • Maletič Damjan,
  • Borštnar Mirjana Kljajić,
  • Pucihar Andreja

DOI
https://doi.org/10.1515/orga-2016-0015
Journal volume & issue
Vol. 49, no. 3
pp. 161 – 171

Abstract

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Background and Purpose: Business model innovation (BMI) has become increasingly important, especially in the fast changing business environment. While large enterprises approach these changes systematically, small and medium sized enterprises (SMEs) are left to their own resourcefulness. For the purpose of developing dedicated methods and tools to support different SMEs in addressing these challenges, we have conducted a multiple case study to gain insights into factors that drive SMEs to innovate their BM, how they approach BMI and what changes they made to their BM.

Keywords