Schadenfreude and the spread of political misfortune.

Abstract

Schadenfreude is a social emotion that describes one's happiness at the misfortune of others. Because people experience schadenfreude to different extents, it can also be considered a trait. The present research aimed to develop a trait measure of schadenfreude and investigate the relationship between schadenfreude and political downfalls. We developed an item pool and used exploratory (Study 1) and confirmatory (Study 2) factor analyses to establish a 12-item, two-factor schadenfreude measure: benign and malicious. We also assessed its test-retest reliability (Study 3) and convergent validity with related measures (Study 4). Findings supported a two-factor schadenfreude measure that produced valid and reliable scores (Studies 1-4). In an experiment, we found a positive correlation between episodic-but not trait-schadenfreude on spreading news of a politician's downfall (Study 5). Using a 3 (Political affiliation: Democrat, Republican, or other) × 3 (Manipulated condition: Democrat, Republican, or CEO) design, we examined the extent to which participants' schadenfreude predicted their intentions and choices to share an embarrassing news story about a politician or CEO via social media. Schadenfreude can be assessed as a reliable trait-one that may help us predict why some people intend to spread news of embarrassing political failures.