Annals of the University of Oradea: Economic Science (May 2009)

THE QUALITY OF COMMERCIAL SERVICES – A BAROMETER OF THE COMPETITIVE ADVANTAGE OF THE DISTRIBUTION CHANNEL MEMBERS

  • Ioan – Franc Valeriu,
  • Ristea Ana – Lucia

Journal volume & issue
Vol. 4, no. 1
pp. 840 – 844

Abstract

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The enterprises' offensive in various markets is focused on a. package of "services" that integrates - more than ever before - the observance of terms and vivid contacts between enterprises and customers. Metaphorically, we could say that services rendere

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