Annals of the University of Oradea: Economic Science (May 2009)
THE QUALITY OF COMMERCIAL SERVICES – A BAROMETER OF THE COMPETITIVE ADVANTAGE OF THE DISTRIBUTION CHANNEL MEMBERS
Abstract
The enterprises' offensive in various markets is focused on a. package of "services" that integrates - more than ever before - the observance of terms and vivid contacts between enterprises and customers. Metaphorically, we could say that services rendere