Affiliation around tensions: strategies for aligning with putative readers through counter-expectation resources in media editorials

Abstract

Abstract One important feature of newspaper editorials concerns the presentation of opposing values towards one ideational entity. This study aims to explore affiliation around contrasting values in media discourse, with a particular focus on the role of counter-expectation resources in dynamically managing these values and creating ambient affiliation between writers and putative readers. The analyses were undertaken with reference to the discourse semantic systems of ideation and appraisal in systemic functional linguistics. Based on close qualitative analysis of a corpus of editorials collected from The Australian, this study identified four recurrent rhetorical strategies used to override positive assessments of the Labor Party. The analysis develops the affiliation framework by exploring alignment around opposing values and provides guidelines for widening the study of persuasion in media discourse by focusing on the rhetorical functions of counter-expectation resources.