Classification of Franchise Networks in the Retail Trade

Abstract

The article clarifies the definitions of the concepts of «franchise network», «franchise trade network», «franchise retail network», which is substantiated by the lack of a unified approach to interpretation of these concepts. The classification of franchise networks in the retail trade taking into account peculiarities in the operation of this sub-sector of the market economy is developed; classification attributes are identified and types of franchise retail chains are characterized. The proposed classification of franchise retail networks is adapted to the economic situation in Ukraine and specifics of the national franchise relations. It will facilitate a deeper understanding of the essence of the formation and operation of franchise retail chains and also help Ukrainian entrepreneurs to justify choosing the most suitable for them franchising model and allow to establish such a network with regard to various attributes using a complex approach.

Keywords

• franchise network
• franchise trade network
• franchise retail network