The Influence of the Degree of Conformity to Terminological Principles and the Authority of the Creator of a Term on Establishment of Terms in Public Relations

Abstract

This article deals with the influence of the degree of conformity to terminological principles and the authority of their creators on the establishment of terms in public relations. The statistical analysis is based on a selection of terms from printed material in public relations from 1989 to 2004, when a basic terminological corpus was created, and public relations asserted itself and achieved legitimacy.

Keywords

• terminology
• public relations
• establishment of terminology
• terminological principles
• creator’s authority