Rando, trek, promenade… des mots pour quel(s) sport(s) ? De la construction du discours d’autorité dans les blogs de tourisme d’aventure

Abstract

In this paper, I will analyze the techno-discursive strategies adopted by mountain sports blogger-influencers (trekking, walking, hiking, trail, etc.) in their online blogs, to create an authoritative and reliable discourse. After identifying the phenomenon of blogger-influencers in the context of adventure tourism, I will show that this discourse is essentially based on the discursive construction of a digital ethos of credibility and on techno-discursive strategies that allow them to increase their visibility and / or to address both an audience of insiders and simple enthusiasts, even curious, eager to experiment for the first time in the practice of adventure sports.

Keywords

• influencers
• authority
• techno-discours
• mountain sports
• trust
• walking