IDENTIFICATION OF OPPORTUNITIES FOR DIGITALIZATION OF MANAGEMENT PROCESSES IN SUNFLOWER PRODUCTION

Abstract

The current complex geopolitical and economic situation leads to increased competitive pressure on producers of agrarian products, especially in crop production. The optimization of management processes can help to improve the profitability of crop production and, accordingly, the competitiveness of the offered products. The application of digital models for this optimization will continue to increase in importance in the future. The aim of the present study is to evaluate the possibilities of digitization of management processes in sunflower production. In order to achieve the goal, it is necessary to solve the following tasks: to assess the level of competitiveness of the Bulgarian sunflower production; to analyze the factors determining the level of competitiveness; to analyze the levels of digitalization of management processes in sunflower production and offer future pathways for development.

Keywords

• intelligent crop production
• competitiveness
• agrarian markets