NGO-Business Partnerships: a Win-Win Model

Abstract

NGO-business partnerships have been multiplying for several years now. These new alliances help to strengthen the legitimacy and social acceptability of companies, but they also – above all – make essential goods and services accessible to a wider population. In this way, these partnerships boost the efficacy of NGO actions while reinventing the way in which businesses envisage their activity in developing countries. In this interview, Franck Renaudin goes back over the potentialities, the key success factors and the possible risks associated with these new forms of partnership. The founder and executive director of the NGO Entrepreneurs du Monde explains how these partnerships appear to offer a win-win model for NGOs and for businesses – provided that they are put in place with sincerity, conviction and good will.

Keywords

• Authenticity
• Complementarity
• Essential goods and services
• Innovation
• NGO-business partnerships