LA INNOVACIÓN COMO FACTOR CLAVE PARA MEJORAR LA COMPETITIVIDAD DE LAS PYMES EN EL DEPARTAMENTO DEL ATLÁNTICO, COLOMBIA

Abstract

This paper discusses the importance of innovation as a tool for strengthening the competitiveness of SMEs (small and medium enterprises) in the department of the Atlantico in order to address through surveys, official statistics and figures the need for a new approach and regulatory framework that brings together business bet better meet the needs of the market that integrates SMEs in a prominent margin of penetration of the domestic and international market, knowing the importance it represents for the strengthening of the Colombian economy and thus providing continuity to the boom that has led the country and the region in the last 10 years as an engine of employment and social growth. Likewise the case of seventeen (17) companies in the garment sector in the city of Barranquilla, capital of Atlantico department, in order to point analyzed by a descriptive me-thodology experience at both export and technological development, what ultimately determines their competitive capacity.

Keywords

• innovation
• investment
• competitiveness
• economy