Prospects for the development of film tourism in Ukraine

Abstract

The purpose of the proposed article is a theoretical study of the peculiarities of film tourism, the study of its objects and prospects for its development in Ukraine. The methodology is based on scientific and special research methods. The methods of logical and comparative analyses, static groupings, factor analysis, and scientific publications were used. Analysis and synthesis, sociological survey, description, forecasting were also used. Scientific novely. The study of the peculiarities of different approaches to the development of film tourism necessitated a thorough analysis and the development of recommendations for its improvement. Conclusions. The article solves important problems of the tourism sphere through the effective management of projects in tourism and recreation, the appropriate choice of price and marketing policy strategies, ensuring the quality of tourism and recreation services. Based on the analysis of the considered projects in the field of tourism and recreation, we emphasize that the effectiveness of the design process depends on productive management; coordinated activity of project participants; peculiarities of national culture, resources, market conditions; strategies for the sustainable development of tourism in a specific region. Project management in the field of tourism and recreation requires taking into account the peculiarities of tourist services, which consist in the instability of demand, changes in quality and storage conditions, and correctly chosen methods of project management create opportunities for increasing the competitiveness of the destination. It has been proven that the effectiveness of project management in the field of tourism and recreation largely depends on teamwork, creativity of specialists, cooperation and support at different hierarchical levels.