SEQUENCE OF BENCHMARKING STAGES FOR SMALL ENTERPRISES

Abstract

The basic definition of benchmarking and how benchmarking is used on the enterprises is considered in this article. It was researched and analyzed the sequence of actions of benchmarking applying and the main elements of this method. Analysis of obtained information allows to conclude that benchmarking is a tool for increasing the competitiveness of enterprises, which helps the company to react quickly to changes in the market of goods and services.

Keywords

• enterprise
• competitiveness
• analysis of enterprises
• the company is the leader
• benchmarking
• business strategy