A Study of Effects of Open Ceremony on e-learning Account Sustainability

Abstract

The purpose of this study was to identify whether an open ceremony affects on-line learning platform account keeping behavior. This is a longitudinal non-experimental study. Total 9959 user accounts on a e-learning server since 2009 were reviewed. The server provides on-line learning courses to the publics. There are two types of courses, one with open ceremony for learners in classroom and the other is not. A survival analysis was performed to assess the effectiveness of the ceremony for user account sustainability. It was found that after five years, the survival rate of ceremony group is 0.53 and non-ceremony group is 0.01. Based upon the statistically significant effect, it was concluded that open ceremony had shown effects on user account sustainability.