The effect of strategic commitment and supply chain collaboration on operational and innovation performance

Abstract

This study focuses on the interaction between strategic commitment (SC), supply chain collaboration (SCC), operational performance (OP), and innovation performance (IP). Structural equation modelling was applied to test data collected through a self-controlled questionnaire survey. Results show that SC has a substantial direct influence on SCC, and direct and indirect influence on OP and IP, respectively. SCC has a direct impact on IP and an indirect effect on OP. IP has a substantial direct influence on OP. These results would be useful to managers in building relations with their partners to enhance OP and IP, and in ensuring supply chain effectiveness.

Keywords

• Strategic commitment
• Supply chain collaboration
• Operational performance
• Innovation performance
• Bangladesh