How creativity can help research on the multiple values of nature become more innovative and inclusive

Abstract

Abstract The global environmental situation presents humans with challenges of unprecedented complexity, and research into the multiple values of nature aims to inform decision‐making in the context of this complexity. Research suggests that creativity can be a crucial tool in confronting complexity, crises and novel situations. I argue that research into the multiple values of nature should intentionally seek and embrace creativity in approaches, methods and techniques. I draw on diverse fields to summarize the importance of creativity in navigating complex situations and crises. I present specific strategies drawn from the literature on creativity and innovation and link them to research on the multiple values of nature. These strategies are: Define the problem carefully and intentionally; be inspired by others' work; nurture scepticism and be open‐minded; don't use only words; iterate and ‘fail early, fail often'; and embrace teamwork. I describe each strategy, then offer thoughts on how each relates to research on the multiple values of nature. To conclude, I address caveats to the use of creativity in multiple‐values‐of‐nature research and suggest the transformative role that rich, collaborative and creative study of the multiple values of nature may play. A free Plain Language Summary can be found within the Supporting Information of this article.

Keywords

• cultural ecosystem services
• innovation
• plural valuation
• problem‐solving
• relational values
• social values