Transmedial context of new media technologies and contemporary art

Abstract

New communication forms and patterns that are imposed in the era of digital media and new media technologies based on the Internet protocol affect the transformation of art, but also new ways of artistic expression using modern software and tools. The paper discusses the transmedial context of new media, such as social networks and Web platforms, for the promotion of works of art and the opportunities that the online sphere provides for the affirmation of artists. The special importance of the aesthetics of communication in the subject domain, as well as the new forms of digital art represented by the direction of Holo-art, was highlighted. Virtual galleries and online art communities are part of digital culture, whose postulates we cannot ignore. New artistic directions and possibilities established by the prefix "digital" must be considered in the interdisciplinary relation between media and art.

Keywords

• digital art
• holo-art
• media
• contemporary art
• transmediality
• aesthetics of communication