Relationship between Information Technology and the Effective Factors on Creative and Innovative Industries

Abstract

Today, industry managers should create programs to enhance the quality of products and to increase their market share by improving their production operations. In the present time, the use of Information Technology (IT) has become one of the most important ways to improve the production process. In this regard, the identification of factors affecting on IT in leading industries becomes more apparent than before. The aim of this study is to investigate the effective factors on innovative manufacturing industries and to examine the relationship between applied aspects of information technology in innovative industries located in Industrial Park South of Tehran. To test the hypotheses, the path analysis and partial least squares were used. Data related to this study, was collected using questionnaires filled out by 27 experts including senior executives of purchase, sale and production in the 9 largest manufacturing companies located in Industrial Park South of Tehran Results showed the high impact of the merger (creation of IT department within the company) and the aggressive aspect of information on the application of IT as well as positive impact of business processes, efficiency and value creation for the customers on the creative production.

Keywords

• information technology
• corporate strategy
• performance
• creative manufacturing
• partial least square