To remain competitive in the current market, an enterprise must differentiate itself based on higher value propositions. For this purpose, since improving the product or service performance can reach some limits, one potential solution is to move towards new combinations of products and services. This evolution, called servitization, leads to the generation of Product Service Systems (PSS). Servitization requires not only a clear understanding of enterprise core business, but also a clear vision of the prevailing trends and challenges of PSS development from both the business and technological points of view. In addition, the evolution path should be aligned with the enterprise strategy. This paper first highlights the notion of symbiotic PSS where product systems and service systems, and their stakeholders, interoperate seamlessly based on a win-win approach. Then, it proposes a PSS Conceptual Framework (PSS-CF), which can be applied in the early stages of servitization to increase the understating of PSS dimensions and to facilitate the prioritization of the servitization investments. The framework dimensions were discussed in several iterations, from both the academic and industrial points of view, in the frame of a European research project. Moreover, the applicability of the framework was studied in four different industrial use-cases.
