Methodological Principles of Assessing Development Potential of the Tourist and Recreational Sphere in Regional Economy

Abstract

In the context of the growing level of competition in the global and national tourism markets, the issues of assessing the attractiveness and potential of the tourist and recreational sphere of the regions are becoming particularly relevant. The purpose of the study is to develop methodological bases for assessing the potential of the tourist and recreational sphere of the regions in terms of its attractiveness, which will determine the attractiveness of this sphere for Ukrainian and foreign investors. Achieving this purpose was made possible by the use of general scientific and special research methods, in particular, statistical, analytical, and mathematical. The paper considers the tools for studying the tourist and recreational potential of regions, which, unlike the existing ones, includes an assessment of the attractiveness of the tourist and recreational sphere of regions; analysis of the contribution of tourist and recreational sphere to the economy of the regions; identification of the weight of factors influencing the development and building of the potential of the tourist and recreational sphere of regions. The author offers methodological approaches to the integral assessment of the attractiveness of tourist and recreational sphere of regions, which are based on the identification of the resource structure of the attractiveness of tourist and recreational sphere in the context of four sub-indices (index of cultural attractiveness, index of attractiveness of recreational resources, index of attractiveness of tourist infrastructure and index of investment attractiveness of the tourist and recreational sphere) to develop reasonable mechanisms for regional marketing in the internal and foreign markets of a tourist product. It is determined that the developed methodological approach is based on the use of the parametric method, which, due to the ranking of standardised values of the main indicators of the tourist and recreational sphere of regions, allows determining their places in the national rating of attractiveness. Practical use of the developed approaches will ensure the efficiency of using the available tourist and recreational resources, increase the investment attractiveness of the territory for Ukrainian and foreign investors, identify problems of using the potential and form prerequisites for overcoming them

Keywords

• integral assessment
• regional potential
• tourism sector
• attractiveness
• methodological approach
• assessment