The mediation effect of strategic foresight between leadership behavior and tourism marketing strategy.

Abstract

The study aimed to highlight the importance of strategic foresight between the relationship of leadership behavior and tourism marketing strategy in the tourism sector in Iraq. The study followed the descriptiveanalytical method through a survey method and data collection using the questionnaire and interview tools. The study population consisted of street vendors in some tourist destinations. A random sample of (71) individuals were selected among them. Appropriate statistical methods were adopted using structural equation modelling. The study reached a number of conclusions, the most important of which is that the use of strategic foresight helps in improving leadership behavior and reflected positively on the strategy of tourism marketing.

Keywords

• Structure
• concern
• development
• Structural Equation Modeling
• PLS