Affective and Social Factors Influencing the Continuance Intention of Using Social Technology for the Case-based Learning

Abstract

The proliferation of social technology poses both a threat and an opportunityfor the delivery of traditional case method learning in business schools.This paper extends the expectation confirmation model (ECM) to examine thepossibility of delivering the case method learning via social technology. Ourregression analysis shows that, in addition to affective factors, the socialfactor of information and knowledge sharing can help improve the accuracyof predicting a student’s continuance intention of using social technology incase method learning. The analysis result leads to theoretical and empiricalfindings for business schools to consider adopting social technology as thenext-generation tool for case method teaching.

Keywords

• social network
• social technology
• e-learning