SHS Web of Conferences (Jan 2020)
Creative Economic Development in Economic Education Perspective
Abstract
This study aims to determine the effect of entrepreneurial knowledge on creative attitudes of creative economy sub-sector Small Medium Enterprises in Kendal sub-district in the context of creative economic development. The population in this study were 129 Micro Small Medium Enterprises in the creative industry subsector. The total sample in this study was as many as 33 Micro Small Medium Enterprises in the creative industry sub-sector. The results of this study indicate that entrepreneurial knowledge has a positive and significant influence on the creative attitude of creative economy sub-sector Micro Small Medium Enterprises in Kendal sub-district, Central Java City, Indonesia.