Tourism Activity Among Seniors: A Case-Study from Warmian and Masurian Voivodeship

Abstract

This work focuses on the issues related to tourist activity of older people. The paper presents the results of the pilot research conducted during the summer of 2013 on a sample of 141 people age 55 and older living in the Warmia and Mazury region. This study, carried out within the framework of the “TOURAGE project – Developing Senior Tourism in Remote Regions”, revealed the average senior tourist from the Warmia and Mazury region and his or her holiday preferences. In the analysis, the main features of tourist activity was described, including frequency of tourism, motivations and forms of participation in tourism, organization of tourist activities, and how seniors spend free time. These considerations expanded to an analysis of the issues of tourism activity among seniors.

Keywords

• demographic changes
• tourism activity
• preferences and behaviours of senior tourists