Zbornik Radova Filozofskog Fakulteta u Prištini (Jan 2012)
Sociological context of economic activity in modern society
Abstract
The paper points to the need of thinking about economic activity in modern society in terms of its basic features as a society of global capitalism with many contradictions and their stakeholders in dynamic social structure. In the context of such an approach, an overview to the main phases has been made in the recent history of capitalism (since the 1960th). It has also been pointed to the impact of globalization in promoting money as a driving force of the phase development of capitalism and the consequences of capital virtualization Within those considerations, it is specifically pointed to the connection of globalization and virtualization of capital in shaping the social background, to the creation of economic activity, its social stratification, social inequality and demands for the pursuit of justice and fairness in these conditions, as well as the limiting factors of that realization.